The 3 Types of Marketers attracted to Marketing Groups
So, a handful of us have spent the last 24 months or so joining different types of marketing groups citywide. Fun, right?
Well, while we wanted to learn and grow as marketers, we were equally interested in creating our own marketing group. That way, we could attract the best modern marketers the city has to offer and offer a creative way for everyone to network with other professionals.
Sadly, the first attempt at starting our club did not go as planned, but we’ve since upgraded our approach all thanks to the knowledge we took away from our time as members in other groups.
Each experience was unique in its own right. During our time out and about, we were fortunate enough to have met marketers from various industries, all walks of life and who represented very diverse marketing practices.
And while no two marketers are the same, we were quickly able to narrow down the 3 types of marketers that are likely to be attracted to these types of marketing groups.
I want to share these types of marketers with you:
The Upstream, “Let me Brag a Little” Marketer
Everyone loves a short conversation with an overtly confident marketer every once in a while. You know, the marketer that always goes above and beyond the call of duty to advertise the goods, communicate with the target audience and build lasting relationships with qualified prospective consumers. And, (we aren’t doubting that) they do what they do out of the goodness of their heart – but, that doesn’t mean they aren’t going to brag about.
Don’t get me wrong, the upstream marketer is fun. And they certainly can be a healthy dose of reassurance if you’ve ever doubted your potential as a marketer. But what puts them in their own category is the likelihood of their role as the influential mind behind each new and innovative marketing strategy their brand employs.
If you listen closely to their conversation, you can see how they are a pretty integral part of defining and deploying new marketing practices that will take any company to new levels of success. Their marketing knowledge will be considered gold among novice marketers and they’ll come across as if they could do no wrong.
But, there is one drawback. If you listen long enough, you’ll notice that the upstream marketer will share a number of stories about the different companies they have worked for. Where’s the harm in that? These marketers are not necessarily grounded in any marketing practices or organizations they dabble in. Rather, they come in, outshine their colleagues, create a road map for the future of the organization’s marketing practices, and leave to go help make sense of another brand’s marketing strategies. Nonetheless, they’re a valuable group.
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The Transactional Marketer
These marketers have little regard for securing a relationship with the audience they come in contact with. It comes across in their conversation and, unfortunately, the professional goals they set forth for themselves.
The transactional marketer takes advantage of every opportunity to “sell” you on something – whether it’s an idea, one of their marketing practices, or one of the goods or services they’re currently in charge of promoting.
The biggest drawback is the pushy nature of the transactional marketer. They can keep a conversation going for hours if they feel they haven’t sold you on their perspective. Nonetheless, the transactional marketer is very intelligent. While they may not value customer relationships or retention like you and I, they still exercise most all of the traditional elements of marketing that lead to successful results. Come on, they have to know something others don’t to be able to meet with a customer once and sell them on making an investment in their product or service.
The This & That Marketer
Aahhh, my favorite type of marketer. Why? For no reason other than they are persistent in mixing and matching all types of marketing strategies in hopes of getting it right at some point. You can’t really learn too much that you won’t already know from this marketer; but, you will have the advantage of learning what not to do in your marketing practices from the stories they’ll share with you.
You’ll notice that the “this-and-that” marketer will be very interested in what others have to say. They will be a bit reserved, but aren’t afraid to ask others about their marketing trials and triumphs. This is their attempt to take advantage of the diverse marketing knowledge floating around the room. The this and that marketer will likely be socially pleasant in their demeanor and conversation and won’t mind ongoing conversations about anything related to marketing.
Of course, there are probably a hundred other different types of marketers. But, these are the types of markets that accounted for the vast majority of professionals we had the privilege of encountering during our experience as members of marketing clubs.
In employing new strategies to attract the city’s most sought-after marketing talent, we’ll definitely make sure to have an equal combination of all marketing personalities.
Hey, we’re all marketers in one way or another, and we’re all in this thing together.
Tell us about your marketing personality or the types of marketers you’ve met during your career.